Made entirely with ChatGPT-4o, not MidJourney.

At Boneyard Collective, we’re always experimenting with ways to bring branding to life. Lately, we’ve been exploring a new question:

What happens when you treat a logo like a material object?

Using GPT-4o’s image generation (yes, right here inside ChatGPT), we transformed our entire logo library into 21 completely different materials. These weren’t stylized filters or cheesy mockups—these were hyper-detailed, fully 3D, AI-generated textures that look like you could reach out and touch them.

Bubblegum. Lava. Cork. Leather. Ice. Glitchy circuitry. Every version tells a different story—and all of them are still unmistakably Boneyard.

Why We Did This

We wanted to see what happens when your branding isn’t static. When your identity can shift and breathe without losing its soul. There’s no reason your logo can’t wear 21 different outfits and still feel cohesive.

This experiment helped us:

• Build an aesthetic playground for our brand

• Show clients how far you can push a visual system

• Have fun with texture, form, and personality

• Use AI for real, useful creative work—not just novelty

The Process

We used GPT-4o's image generation to render each logo using a mix of prompt engineering and reference images. Sometimes we described materials from memory (e.g. "sticky pink bubblegum with stringy texture"). Other times, we uploaded image references (like the Oculus Quest 3 headset) and asked the system to match its surface properties.

• Always use a real Boneyard logo from our set (not a made-up font)

• Never alter the logo's shape or spelling

• Keep everything ultra-realistic and 3D

• Match each material to a mood, metaphor, or visual story

• Render in 4K with transparent or dark backgrounds

We rotated through different Boneyard logo variants to keep the visuals diverse but still on-brand.

The Prompts: Make Your Own

⚠️ Note: These were all done using ChatGPT-4o’s image generation—no MidJourney, no Photoshop. Just careful prompt engineering and a weird sense of texture.

1. Bubblegum

Prompt:

The "BONEYARD" logo in 3D bubblegum, sticky and glossy, stringy strands between letters, light pink with soft shadows, ultra-detailed in 4K, transparent background. Photorealistic

2. Puffy Black Leather

Prompt:

The "BONEYARD" logo in puffy black leather, realistic stitching, padded texture with soft creases and shadows, matte shine, photorealistic 3D render, 4K, transparent background

3. Burnt Wood Ash

Prompt:

The "BONEYARD" logo carved from charred wood and ash, cracked blackened surface with glowing embers, flaking edges, smoke trails, cinematic lighting, transparent background, 4K

4. Neon Resin

Prompt:

The "BONEYARD" logo made of glowing neon resin, translucent material with light refractions, embedded particles inside, photoreal 3D, black background, 4K render

5. Cork & Moss

Prompt:

The "BONEYARD" logo made of cork with moss patches, organic texture, uneven growth around the edges, natural light shadows, realistic texture details, transparent background

6. Glass (Rainbow Refraction)

Prompt:

The "BONEYARD" logo made of clear glass with rainbow light refractions, subtle chromatic aberration, high realism, soft shadow underneath, transparent background

7. Voxel/Pixel Blocks

Prompt:

The "BONEYARD" logo made from colorful voxel-style blocks, Minecraft-inspired, chunky pixel edges, high-contrast lighting, 3D style with solid black background

8. Holographic Plastic

Prompt:

The "BONEYARD" logo in iridescent holographic plastic, shifting colors, reflective and shiny, textured with smooth distortions, photorealistic, 4K, black background

9. Cotton Candy

Prompt:

The "BONEYARD" logo made of fluffy cotton candy, wispy texture with pastel pink and blue, light reflections, airy softness, realistic shadows, transparent background

10. Chrome Metal

Prompt:

The "BONEYARD" logo in polished chrome, high reflectivity, ultra-shiny, cold and clean with visible reflections, cinematic lighting, floating with soft drop shadow

11. Glitch/Hacked Circuit

Prompt:

The "BONEYARD" logo in fragmented glitch style, broken circuits and glowing lines, digital distortion, black background, high-fidelity detail, cyberpunk influence

12. Slimy Sludge

Prompt:

The "BONEYARD" logo made of thick green sludge, sticky and oozing, dripping edges, gooey texture with internal bubbles, photorealistic render with black background

13. Marble Stone

Prompt:

The "BONEYARD" logo carved from white marble, subtle grey veins, chiseled edges with dust, natural lighting, ultra-detailed texture, transparent background

14. Old TV Plastic

Prompt:

The "BONEYARD" logo made from 90s TV plastic, textured dark grey with ventilation holes, screws, and panel seams, photorealistic 3D render

15. Shattered Glass

Prompt:

The "BONEYARD" logo made of cracked glass, jagged edges, shards splintering off, sharp reflections, dramatic lighting, transparent background

16. Rusty Steel

Prompt:

The "BONEYARD" logo forged from aged steel, rust textures, oxidation and pitting, industrial style lighting, gritty and raw 3D render

17. Ice Block

Prompt:

The "BONEYARD" logo frozen inside an ice block, frosted exterior, visible bubbles, semi-translucent, cold blue lighting, 3D ultra-detailed

18. Molten Lava

Prompt:

The "BONEYARD" logo made of molten lava, glowing cracks, fiery orange and black crust, heat distortion around edges, dramatic lighting, 4K render

19. Slime Green Goo

Prompt:

The "BONEYARD" logo in bright green slime, semi-transparent, oozy and bubbly with flowing edges, surreal lighting, dripping details

20. VR Headset Plastic

Prompt:

The "BONEYARD" logo crafted from matte black plastic with smooth curves and textured grips, like a VR headset shell, hyperreal lighting, tech aesthetic

21. Toy Story Cinematic Style

Prompt:

The "BONEYARD" logo inspired by the Toy Story movie logo, bright cartoon 3D lettering, vibrant colors with thick shadows, floating over a soft sky gradient background

Final Thoughts

AI didn’t make this on its own. It was a collaboration between our creative vision and a system smart enough to follow it.

This wasn’t about randomly generating pretty textures. It was about giving our brand a living, breathing identity—one that could shift depending on mood, season, platform, or audience.

We treat AI like a design partner. Not a crutch. Not a gimmick. Just another tool in our toolbox.

What Boneyard Collective Does

We’re a creative studio that blends human taste with machine precision.

We help brands:

• Build logos and systems that scale and shapeshift

• Automate content design workflows with AI

• Create generative visuals that stay on-brand

• Prototype interactive brand identities

If your brand feels flat or fixed—we can help it flex.

The future of design isn't static. It's reactive, adaptive, weird, wild, and alive.

Let us show you how.